Our founder, Keshavlal Bodani, was intrigued by the mystique of perfume. What was that special something that made it a classic? In 1955, he founded the business, to create fine fragrance with it’s own unique essence. When his son Anil Bodani took over the reins, he realised that unique scents and tastes were the next big wave in the FMCG industry. So he spearheaded a transition into fragrances and flavours, creating product after product, which elicited that much sought after “Oh Wow!” reaction.